Hello all, Sasha here.
Alpha mom asked me to step in again this week.
May is a busy month here in Vermont, for the humans anyway. It keeps me busy trotting along beside her as she and Alpha Pop plant the gardens, move the summer furniture out, and put the screens back in. Our chickens arrived too, which take a bit of time. They arrived in April and they’re about my favorite …. What?
Oh yeah, sorry; I forgot. Alpha mom says I need to write about how her audio book went live last week, not about how busy she is. That’s what she scheduled to write about, she’s just not got time. As I said, May is a very busy month.
Frankly, I’m not all that impressed that she’s got an audio book. I mean, how would I listen to it? I’ve got great ears, but I use them mostly for hearing the wild animals that roam through our yards. Yup, those chipmunks and squirrels think they can just sneak in here and … What? Sorry.
I do seem to be easily distracted. Focus, focus.
Audio books are the latest craze, you know.
I did a little research (yes, the apple does not fall far from the tree). Did you know there has been an enormous jump in audio book sales over the last four years? Me neither. You think eBooks are selling fast, but they’re nothing compared to audio book sales.
While eBooks have enjoyed sales growth of nearly 10% or so*, audiobook sales more than doubled between 2010 and 2012 (from 4,602 title in 2009 to 13,255 in 2012). Then it gets better. For the next three years, sales grew by more than 25% EACH YEAR.
I don’t pull these figures out of my food dish, you know. I went to the American Association of Publishers for my figures.
Alpha Mom helped.
*eBooks saw growth of only +7.5% in 2013 and 6% in 2014, which is still better than print books. Very sad, that.
What? Too much detail? OK. (Alpha Mom is getting a little testy. She says I need to spark it up a bit).
The Wall Street Journal is always good for making a few sparks. I’ll quote directly from one of their 2013 articles. That’s when audio books were rattling the industry:
The rapid rise of audio books has prompted some hand-wringing about how we consume literature. Print purists doubt that listening to a book while multitasking delivers the same experience as sitting down and silently reading. Scientific studies have repeatedly shown that for competent readers, there is virtually no difference between listening to a story and reading it. The format has little bearing on a reader’s ability to understand and remember a text. Some scholars argue that listening to a text might even improve understanding, especially for difficult works like Shakespeare, where a narrator’s interpretation of the text can help convey the meaning.
I imagine humans would take great pleasure in knowing that.
Personally, I think I’ll go down to the barn and watch the chickens molt.
What? Say again? Oh, that was Alpha Mom again. Says I might mention about how to buy her new audio book.
Near as I can figure out, there are three ways to listen to At Home on the Kazakh Steppe:
1. Audible.com sells the books for $19.95 (which, frankly, seems a little steep to me. But that’s the average cost of an audio book these days. Who knew?)
- First book free with 30-day trial
- $14.95/month thereafter for your choice of 1 new book each month
- Cancel easily anytime
- Exchange books you don’t like
- All selected books are yours to keep, even if you cancel
She’s learned a few things about making audiobooks the best they can be. But she says I’ve gone on a bit too long for this week and she’ll come back in a few weeks with more information. Maybe even a clip from the audiobook. (She’s still figuring out how to make that happen).
It’s been fun, although I was really hoping to write more about my life. I hope she lets me do another one. Then I’ll tell you about the time I ate the compost out of the pig pen. The vet told us that eating compost is the most common cause of death among dogs. I had no idea. I thought it was tasty.
Oops. Alpha Mom is cutting me off.